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INTERACTIONS ENTRE LES COMPOSANTES ATMOSPHERIQUES D'UN SITE WEB ET REACTIONS DES INTERNAUTES : LE CAS DE LA COULEUR ET DE LA TYPOGRAPHIE

Abstract : This research proposes to study the influence of the interaction effects between the colour and the typography (typeface) of commercial websites on surfers’ behavior. Based on an exploratory study conducted with 22 web surfers, this article highlights the functions associated with the color and the typography of websites as well as the emotional and behavioral reactions likely to be impacted by the interactions between these two variables
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https://hal-paris1.archives-ouvertes.fr/hal-03676151
Contributor : Demba Ousmane DIOUF Connect in order to contact the contributor
Submitted on : Monday, May 23, 2022 - 4:19:35 PM
Last modification on : Monday, June 13, 2022 - 11:06:08 AM

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  • HAL Id : hal-03676151, version 1

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Demba Diouf, Jean-François Lemoine. INTERACTIONS ENTRE LES COMPOSANTES ATMOSPHERIQUES D'UN SITE WEB ET REACTIONS DES INTERNAUTES : LE CAS DE LA COULEUR ET DE LA TYPOGRAPHIE. Colloque International Etienne Thil, Oct 2019, Paris, France. ⟨hal-03676151⟩

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