Typography of commercial websites: the effects of the interline spacing on internet users’ reactions - Université Paris 1 Panthéon-Sorbonne Access content directly
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Typography of commercial websites: the effects of the interline spacing on internet users’ reactions

Raouf Zafri
Pôle de recherche interdisciplinaire en sciences du management
Jean-François Lemoine

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Business administration

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https://hal-paris1.archives-ouvertes.fr/hal-04007908

Submitted on : Tuesday, February 28, 2023-11:54:30 AM

Last modification on : Thursday, April 6, 2023-11:12:06 AM

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hal-04007908 , version 1 (28-02-2023)

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  • HAL Id : hal-04007908 , version 1

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Raouf Zafri, Jean-François Lemoine. Typography of commercial websites: the effects of the interline spacing on internet users’ reactions. Academy of Marketing Science Annual Conference, May 2020, Floride, United States. ⟨hal-04007908⟩

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